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From Instant Cues to Fading Views

A pilot study testing two nudging strategies in a habit app, just-in-time prompts and gradually fading cues, to see how timing and weaning affect whether new habits actually stick.

AMCIS 2025

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Reinsch, F., Weimann, T., & Stark, J. (2025). From Instant Cues to Fading Views: Piloting Just-in-Time and Fading Strategies in Digital Habit Formation. AMCIS 2025 Proceedings.

Felix Reinsch

Digital Healthineer

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